Luna Wave's first launch brought our designs off the screen and into real hairstyles.
South Perth / 20 November 2025
02 / THE FIRST LOOK
Made to Be Worn.
Guests compared colours, tried different claws and clips and styled each other's hair. Seeing the pieces on real people revealed how much a simple change of shape or colour can change a look.
03 / THE CREATIVE PROCESS
Designed Together.
At our Build Your Clip activity, guests sketched their own ideas and voted for a favourite. Personalised hair clips were part of the evening, too. We wanted the first launch to be a conversation about design, not just a product display.
04 / WHAT WE TOOK AWAY
What We Took Away.
We saw which shapes people reached for, how they wore them and the ideas they wanted us to try. Those conversations matter. They're how we want Luna Wave to keep evolving.
